Executive Case Study
VP of Marketing at StartCHURCH
See how I helped one company turn key marketing metrics into measureaable growth.
60%
YoY Increase in Lead
Generation
277%
YoY Increase in
Paid Media ROI
84%
Increase in
Deals Generated
40%
Reduction in
Cost Per Deal
83%
Increase in Paid Media Impressions
30%
Decrease in
Cost Per Lead
StartCHURCH is a for-profit professional services company that helps pastors and ministry leaders start, structure, and operate healthy organizations. Serving a highly specialized national market, the company functions with the same focus on revenue growth, sales performance, customer acquisition, retention, and measurable results as other growth-driven businesses.
Case Study: Company Overview
As VP of Marketing, Benny Williams Led Strategy that Engaged Over 70,000 Pastors & Ministers.
Make Confident Marketing Decisions
Without Executive Overhead.
Fractional CMO
$10K-$20k+
Per Month
Executive Marketing Leadership
No Benefits Package
No Long-Term Employment Commitment
Defined Scope & Timeline
Traditional CMO
$250K+
Per Year
Full-Time Executive Compensation
Long-Term Hiring Commitment
Benefits + Employment Cost
Ongoing Fixed Overhead
You Don't Need More Marketing Activity.
You Need the Right Person to Lead It.
I step into your organization at the executive level to determine what marketing should be doing, what needs to change, and what deserves your investment.
Discover The Four Pillars
of Benny's Marketing Expertise
Decide What Actually Matters.
Clarify the audience, positioning, priorities, goals, budget, and marketing roadmap so your team knows exactly where you're headed.
Build a Better Path to Demand + Revenue.
Strengthen lead generation, paid media, customer acquisition, conversion, and the connection between marketing and sales.
Make Marketing Easier to Measure.
Improve CRM strategy, reporting, workflows, attribution, automation, and the systems leadership needs to understand what's actually working.
Get More From the People You Already Have.
Provide leadership, accountability, direction, coaching, and structure for internal marketers, agencies, freelancers, and vendors.
What Executives Think About Benny
Actually Matters
Portia Richardson
CEO & Founder
Tumaini DC
"I’ve had the privilege of working with Benny as a marketing strategist and consultant for Tumaini DC, and his impact has been nothing short of transformational. He helped us completely reimagine how we tell our story, moving beyond simply describing what we do to clearly communicating our why, our impact, and our value. Through his strategic guidance, our messaging became more cohesive, compelling, and aligned with our mission, which directly led to increased funding opportunities, stronger partnerships, and greater visibility with key stakeholders."
Nathan Camp
Former CEO
StartCHURCH
"While I was CEO for StartCHURCH, I had the pleasure of bringing on Brandon "Benny" Williams. He immediately showed a great balance between embracing who we've been as marketers, and yet, bringing fresh ideas, approaches and mediums. He quickly earned our trust that his instincts and skills were on point. I found that his ideas were not only applicable to our market, but immediately effective - changing the numbers on critical points of data that had long been plateaued. I'm grateful to have had Benny work with our team and recommend him as a leader, marketer, and partner."
Benny Williams ran national marketing for multi-million-dollar brands & companies.
From VP to CMO, Benny led marketing strategy, built and developed teams, managed multi-channel campaigns, shaped brand positioning, oversaw paid acquisition, email, content, partnerships, CRM strategy, and worked alongside executive leadership to solve real business problems.
His high marketing standards continue to show up in every project.
